At the FarWest show we had a challenging location. We were down at the very end of the show floor.
We attracted visitors to our booth by creating a fun, consistent look and feel from a branding perspective.
Dawn Hummel created customized UpShoot pot wraps, tags, flyers and posters.
Tradeshows are a perfect time to test new designs and capture feedback from highly targeted demographic groups.
Dawn worked closely with Jim Hatfield, owner of Marketing and Technical Materials.
MTM provides customizable tags, pot wraps and media for the nursery industry.
To further engage passerbys, she added twinkle lights to Punus ‘Snow Fountains’ triple espaliered tree from Bountiful Farms.
Dawn enlisted Mary-Kate Mackey to help dress theWeeping Extraordinaire Double Flowering Cherrywith pink carnations to simulate the tree in full bloom.
At the OAN member breakfast Saturday meeting, Jeff Stone reported over 6,000 qualified visitors attended Thursday and Friday, not including Saturday. We had a great show.
We hope you did too!