From One Writer to Another
News for Media People Who Happen to Love Plants!

Let’s Meet at Three Rivers!

66th GWA Annual Symposium in Pittsburgh, PAWe can’t wait to see you at the 66th Annual GWA Symposium in Pittsburgh August 8-11, 2014!

Rain or Shine, UpShoot Plants Are Divine
Stop by and find out why! This will be our very first time exhibiting at GWA. You’ll find UpShoot in exhibitor Booth #520 during the trade show portion of the symposium!

Marleys Pink Japanese SnowbellLearn about our latest new plant introductions; pick up a press packet including our ‘hot off the press’ UpShoot catalog and of course we’ll be offering up multiple ‘sweet treats’. We have two special events scheduled to entice you during the tradeshow:

Enter to Win!
Visit our booth and take a selfie with Persian Spire Parrotia, post it on Facebook or Twitter with #UpShoot and#PersianSpire hash tags and be entered to win your very own tree. Make sure to post it on both social media platforms to increase your chance of winning.

Book Signing with Stephanie Cohen
Stephanie CohenStephanie Cohen, the illustrious ‘Perennial Diva’ will be in the UpShoot Booth #520 on Friday and Saturday: 5pm – 6pm to sign her NonStop Garden book.

Three LCN Selections plants are featured in the publication:

Mark These Talks on Your GWA Symposium Calendar
Friday, Aug 8: 7:45pm – 8:45pm 
Night of the Round Tables: What’s Happening with the Association Outreach Task Force?

As the GWA Outreach Task Force chair, join me to learn more about what our committee has been doing to connect GWA to other associations and their members.

Saturday, Aug 9: 9:30am – 10:30am 
Track: Defining Gardens: Plants for a Successful Garden
Join Kelly Norris, Horticulture Director of Greater Des Moines Botanical Garden and me in this lively twist on everyone’s favorite new plant forum. In a dynamic, lively presentation of the latest new plants in all categories, we will take a spirited romp through what’s hot and trendy, while discussing how great plants make it into the hands of great gardeners. You won’t want to miss this exposé of the latest and greatest.

Maria Zampini

Get a Sneak Peak!

Pam Bennett and I are co-authoring a new book due to be released January 2, 2015. Stop by St. Lynn’s booth #515 or UpShoot booth #520 to learn more.

We’re proud to support the Ohio State Master Gardener program by earmarking part of the book sales to benefit this great organization.

Visit Maria at These Upcoming Tradeshows

IGC Chicago Trade Show
IGC Show West
August 19 – 21, 2014
Festival Hall Navy Pier
Chicago, IL
HGTV HOME Plant Collection
Booth #2329

2014 Farwest Trade Show
FarWest Trade Show
August 21 – 23, 2014
Oregon Convention Center
Portland, OR
UpShoot / HGTV HOME Plant Collection
Booths #2045 – #2047

TGIE Tradeshow
Tennessee Green Industry Expo
October 2 – 3, 2014
New Music City Center
Nashville, TN

Cultivate'14 GWA Booth

Cultivate14 Trade Show
GWA Booth Recap

Thanks to the GWA AOTF, GWA had a golden presence at the green industry’s largest trade show! Kirk Ryan Brown designed the GWA booth with a ‘Golden Standard of Communications’ theme.

Gold Frames

 Kirk created hand-gilded frames so attendees could get their photos taken and posted on social media.

Corona Tools

We promoted a Golden TIcket giveaway where two sets of Corona Soft Gel Tools were awarded each day.

The AmericanHort Press Luncheon had 50+ attendees with over two-thirds GWA members!

GWA Connect meeting lead by Jo Ellen Meyers Sharp had 20+ people.

The Social Media and Digital Roundtable education session was a hit with 75+ attendees visiting busy discussions lead by myselfDaniel GasteigerJo Ellen hoosier gardener Meyers Sharp, Kirk Ryan BrownShawna Coronado, and Teresa Woodard.

Persian Spire™ Parrotia

New Variety Winner

UpShoot is proud to be representing JLPN’s latest introduction Persian Spire™ Ironwood  (Parrotia persica ‘JL Columnar’ PP 24,951) an Award of Merit winner at the 2013 New Varieties Showcase at the Farwest Trade Show in Portland, Oregon.

We have heard repeatedly from landscape designers nationwide that Parrotia is an underused tree in commercial and residential designs.

Persian Spire™ Parrotia and John Lewis

Don’t Just Take
Our Word for it

“Persian Spire Ironwood is a tree that stays columnar. Great color from spring through fall. If you are looking for a beautiful, small tree for a narrow space,Persian Spire may be the answer!”

Karen Chapman
– Karen Chapman, 
Le jardinet Landscape Design Services

Persian Spire™ Parrotia 
Testimonial & photo courtesy of Karen’ Chapman’s 2014 Flowers & Foliage Houzz page.

Size:        25′ h x 10′ w
Shape:   Columnar
Flower:   Showy red stamens
Zone:     5
Foliage: Green, fine textured

Outstanding Features
 Foliage is finer with a
    more narrow leaf than
    the species.

 Leaves emerge with a
    strong purple cast that
    changes into a purple
    halo margin in spring.

 Summer foliage is dark
    emerald green.

 Long-lasting, autumn
    color display includes  
    ever-changing yellow,
    burgundy and red hues.

New GWA Brochure

GWA Brochure
As part of the GWA AOTF efforts, a new brochure was created which can be a marketing tool for all members.

It is available on-line for downloading under the Outreach Taskforce page on the GWA website.

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