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Maria Zampini photo
Maria Zampini
President, UpShoot LLC
 
See US in ’14 at these shows!
Jan 5 – 6
Overland Park, KS
The Western Tradeshow
Jan 6 – 8
Grand Rapids, MI
Great Lakes Trade Expo
Jan 8–10
Baltimore, MD
MANTS
Jan 13–15
Columbus, OH
CENTS

Jan 13–17
Greensboro, NC
Green & Growin’ Show
Upcoming Talks
Tuesday, January 5
Overland Park, KS
2014 Western Trade Show & Education

Tuesday, January 7
Grand Rapids, MI
Great Lakes Trade Exposition (GLTE)

Thursday, February 20
Linthicum Heights, MD
Chesapeake Green Annual Horticultural Symposium

November 2013 Greenhouse Management Magazine
Maria’s Work
in Words
American Nurseryman
To Be Green or
Not to Be Green?

Garden Center Magazine
Finding Success in Fall:
Bauman Farms Profile

Greenhouse Management
Patents Primer

Happy
Thanksgiving from Our Family to Yours!

Give Thanks
We wish you a happy and restful Thanksgiving with safe travels! Shoppers please support Small Business Saturday on November 30!

2014 Brings a Colorful Balance

Green is the blank canvas upon which we layer trees, shrubs and flowers to create our own personal landscape masterpiece.
Pantone Fashion Color Report for Spring 2014
Image courtesy of Pantone
Pantone, the world’ color authority, has announced their spring color trends report for 2014. They’ve chosen a balanced mix of soft pastels with vivid bright colors. 

Follow the Color Leader

Garden centers can utilize the 2014 Pantone colors to create inspired, monochromatic or color complimentary displays.
Pantone Spring 2014 Colors. Graphic by Designs in Paper
Image courtesy of: Designs in Paper Blog

Landscapers and designers can offer clients new plant suggestions, in particular with annuals and perennials, which will transform their landscape into a trend setter! Now this would be a savvy business differentiation strategy!

Best Dressed Landscape

Here are just a few plants UpShoot represents that match Pantone’s color forecast.  Home owners can choose one or more of these plants to make their landscape the best dressed in the neighborhood and the envy of all their gardening friends!
Spring Glory® Serviceberry    Fireworks™ Arrow Wood Viburnum
Persian Spire™ Ironwood   ‘Old Fashioned’ Smoke Bush PBR
Mr. Bowling Ball® Globe Arborvitae    Bobbee™ Compact Bayberry
Prophet™ Kousa Dogwood    Bonanza Gold® Dwarf Pygmy Barberry
‘Coral Sun’ Golden Raintree PBR

Stay Connected with UpShoot!

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Fall Flowers, Team Colors

Extreme Sports
Landscaping

I know a lot of people passionate about plants. Others are just as passionate about sports.
Photo Courtesy of SBNation.com
Photo courtesy: SBNation.com
Total Landscape Care recently featured an avid Washington Redskins fan in Richmond, Virginia who combined the love of both on his front lawn.
This sports ‘fan-atic’ homeowner utilized plants and landscaping materials to create a work of art.
Is There a Marketing Opportunity Here? Yes!
Independent garden centers can promote fall combo pots and fresh flower arrangements reflecting the colors of:
  • Local high schools
  • Colleges
  • Professional football teams
Sports-Themed
Retail Ideas

Create color-themed containers and have two rival teams on either side of the garden center entrance.
Carry tie-in items such as birdhouses, flags, stones and statuary.
Place color coordinated plants around the containers to bump up the impulse factor.
A Little Friendly Competition
Create a competition between sales team members.
Let them wear their favorite team colors on Sundays.
Hold an internal contest to see which team is ‘winning’.
Award the team members who sell the most ‘team themed’ containers each week.
Engage loyal customers by posting the results daily behind the check-out stations and in enewsletters, website and social media.
Landscapers and Designers
Show your team colors! Offer up a sports theme design package as a way to differentiate yourself in a crowded marketplace.
Fall Flowers,
Team Colors

Check out these fall flower suggestions fromHGTV Gardens for Do-It-Yourself (DIY) team spirit.
HGTV HOME Plant Collection

HGTV HOME
Happenings

As we head towards a new year, 2014 brings exciting developments for the HGTV HOME Plant Collection.
HGTV HOME Perennial Collection
Essential Perennials
will soft launch at retail in 2014. This collection will join the already consumer popular
Expressions Annuals and Smart ‘n Stylish Shrubs plant lines.
Be the 'G'

National Ad
Campaign Launch

Some green industry folks have commented,
There’s no G in HGTV’.

Well, the HGTV HOME Plant Collection is how growers and retailers can
Be The “G”. 
Look for our national consumer-focused marketing campaign to launch in March 2014 with national and geo-targeted ads on:
HGTV Magazine
1.  Television – both cable and local stations
2.  HGTV magazine and other print media
3.  HGTV websites and banner advertising
4.  Mobile apps and devices
Unlike other plant brands, HGTV is a national consumer brand which has
95% 
consumer brand awareness and is attractive to that coveted millennial demographic.
Harness the power of the HGTV brand and become an HGTV HOME Plant Collection retailer today!
Contact Sarah Rolfes.
HGTV HOME Plant Collection
Interested in becoming a grower of the HGTV HOME Plant Collection?
Fill out the Agricola Management Group website form today.
Holidays

Gardening
Gift Ideas

The holidays will be here before we know it! Not sure what to get your favorite gardening pals?
Here are a few of
‘my favorite gardening things’:
Crabtree and Evelyn
Crabtree & Evelyn
I LOVE the Gardener’s Collection line from Crabtree & Evelyn.
The 60 Second Hand Fix is an affordable duo of Gardeners Hand Recovery and Hand Therapy.
You cannot go wrong with this pair!
Plants Anonymous

Plants Anonymous

Plants Anonymous is a garden promotional company based in Missoula, Montana, also known as “The Garden City”.
Plants Anonymous Tshirts

They have t-shirts, mugs and caps perfect for Plantaholics.
Primula Flowering Teas and Glass Tea Pot
Blooming Tea
How about blooming tea? You heard me right! I received this as a gift last Christmas from our marketing diva Dawn Hummel.
It’s fascinating to watch the tightly compressed tea ball slowly open from the hot water to form a beautiful blooming flower.
Peach tea ball from Tevana
Teavana carries a peach scented white teafeaturing a marigold flower tea ball.
TeaBrew YouTube Video
Watch this mesmerizing TeaBrews YouTube video to see how the flower unfolds right before your eyes.

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