I know a lot of people passionate about plants. Others are just as passionate about sports.
Photo courtesy: SBNation.com
Total Landscape Care
recently featured an avid Washington Redskins fan in Richmond, Virginia who combined the love of both on his front lawn.
This sports ‘fan-atic’ homeowner utilized plants and landscaping materials to create a work of art.
Is There a Marketing Opportunity Here? Yes!
Independent garden centers can promote fall combo pots and fresh flower arrangements reflecting the colors of:
- Local high schools
- Professional football teams
Create color-themed containers and have two rival teams on either side of the garden center entrance.
Carry tie-in items such as birdhouses, flags, stones and statuary.
Place color coordinated plants around the containers to bump up the impulse factor.
A Little Friendly Competition
Create a competition between sales team members.
Let them wear their favorite team colors on Sundays.
Hold an internal contest to see which team is ‘winning’.
Award the team members who sell the most ‘team themed’ containers each week.
Engage loyal customers by posting the results daily behind the check-out stations and in enewsletters, website and social media.
Landscapers and Designers
Show your team colors! Offer up a sports theme design package as a way to differentiate yourself in a crowded marketplace.
Check out these fall flower suggestions fromHGTV Gardens
for Do-It-Yourself (DIY) team spirit.