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Happy Holidays! From One Writer to Another from Maria Zampini

News for Media People Who Happen to Love Plants!s!

New Service for Garden Writers

At a recent GWA event, I heard an attendee comment;

“You know, writing a book is like birthing a baby. Just because it takes nine months to birth, doesn’t mean you’re done nurturing it. Now the real work begins – promoting it.

I just wanted to write a book.

Frustrated on Mac Laptop

Photo courtesy of Hubspot

At the end of the day spent in front of the computer banging out words to fill the pages, have you thought of how or where you’re planning on marketing your book?

We are proud to announce a new service UpShoot is offering exclusively to assist Garden Writers with marketing their publications.

Since UpShoot is already linked into the horticulture world of marketing and publishing, this is a natural extension of what we already do to promote new plant introductions.


Case Study: The Nonstop Garden

UpShoot has been promoting Stephanie Cohen and Jennifer Benner’s The Nonstop Garden book published in 2010
by Timber Press.

Maria and ? art Women in Hort Event. Winner of The Nonstop Garden Book
Maria Zampini & Cassie Bright at Women in Hort Event at 
Farwest 2013

The authors recently measured their Amazon book numbers. They have steadily risen since UpShoot started promoting their book in only five months’ time.

Stephanie Cohen, Co-Author

Stephanie Cohen“For some time I have been looking for someone to help me promote my projects. I was truly lucky in finding “UpShoot’ run by two bright, energetic, and lively ladies in our green industry!!” Stephanie Cohen said enthusiastically.

“They have great skills and real social media depth that I lack. I feel honored to be working with them as they make me feel like a friend and not just another client. They are the fantastic and I certainly rate two thumbs up for UpShoot.”

Jennifer Benner, Co-Author

Jennifer Benner“In today’s world, you’ll find many marketers without a specialty—selling any old widget. Not UpShoot, they talk the talk and walk the walk.” commented Jennifer Benner.

“True horticulture professionals through and through. They know the industry and how to spread the word about great products, creatively and with integrity.”


Book Marketing Services

Marketing services UpShoot can assist you with include:
PowerPoint presentations, press releases, resumes, brochures, speaker biographies and much more.

Email Maria or Dawn today for ideas on how we can help you promote your existing or new book!


2014 Winter Tradeshows

Connect with Maria
on the Road

Where in the world is Maria? #WhereisMaria

Find her at the following industry trade shows:

2014 Western Nursery and Landscape Association Trade ShowJan 5 – 6
Overland Park, KS
Western Nursery and 
Landscape Association

GLTE 2014

Jan 6 – 8
Grand Rapids, MI
Great Lakes Trade Expo

Mid-Atlantic Nursery Tradeshow

Jan 8 – 10**
Baltimore, MD
  Mid-Atlantic 
             Nursery Trade Show

Jan 13 – 15**
Columbus, OH
CENTS Marketplace

North Carolina Nursery and Landscape Association

Jan 13 – 17
Greensboro, NC
 Green & Growin’ Show

** FREE press passes for GWA members available upon request at bothCENTS and MANTS.**


2014 Chicago Flower & Garden Show

GWA Regional Meeting

The new Region III is sponsoring the meeting at the Chicago Home & Flower Show in March.

Check the GWA website for details.


Connect with UpShoot
on Social Media

  FaceBook  LinkedIn  Instagram  Pinterest  Twitter

GWA Outreach Taskforce Updates

Partnership Announcement

The GWA Association Outreach Committee is proud to be partnering with the newly formed AmericanHort (OFA/ANLA) for a connect meetings at OFA.  
AmericanHort
We have secured a booth at the July 2014 show to promote the GWA and its members.

We’ll also lead an educational session to promote garden writers.

Stay tuned for more details!


Call for Plant Testimonials

By providing a testimonial of a plant we represent you can join our distinguished list of garden writers that are featured in our marketing efforts such as our LCN Selections catalogenewsand upshoothort.com

LCN Selections Virtual Catalog

2013 GWA member participation:
Bobbie Schwartz
Bobbie’s Green Thumb

Carol Michel
May Dreams Garden Blog

Denise Schreiber
Schreiber Horticultural Consulting

Jane Farr Milliman
Upstate Gardener’s Journal

Karen Chapman
Le jardinet Consulting

Kylee Baumlee
Our Little Acre Blog

Nicholas Staddon
Monrovia, Inc.

Check out the list of new introductions we would love to have you consider writing about. Help us cross promote our plants and your business or blog in 2014!

Gingerbread™ Paperbark Maple

The Perfect Holiday Tree to Write About!

Gingerbread™Paperbark Maple

Gingerbread Paperbark Maple is my favorite small landscape tree!

Bred by famed plantsman Pete Girard (think Girard Azaleas), he gave it to my father Jim and asked us to please promote it. 

Its branching habit provides dappled sunshine which is just perfect for placing a hammock under and enjoying a summer day.  It has vertical, not horizontal, peeling bark like its parent, providing winter interest.

It also matches Pantone’s Spring 2013 Fashion Color TrendsPantone Poppy Red 17-1664.

Gingerbread™ Paperbark Maple

Don’t Just Take Our Word For It!

“Although winter is primarily the time of year to showcase structure in the garden, this does not mean it needs to be devoid of color.”

“Evergreens, colorful woody stems, trees such as Gingerbread™ Paperbark Maple Acer griseum x nikoense ‘Ginzam’, ornamental berries and the remnants of dry grasses and seed heads all partner together to chase away the winter blues.”

The Nonstop Garden

“Flowers are not totally out of the questions, either. Some woody plants, late-winter bulbs and cool-season annuals (for more temperate climates) also strut their floral stuff in sunny spots this time of year.”
– Quote from Stephanie Cohen and Jennifer Benner The Non-Stop Garden book


Maria’s Speaking Engagements

2014 Western Nursery and Landscape Association Trade ShowJanuary 5, 2014
8:30 – 9:00am
Roundtable Discussion
HGTV HOME Plant Collection

2:30 – 3:00pm
Plant Learning Center
New Plants
4:30 – 5:00pm
Fashion Show

GLTE 2014

January 7, 2014
9:00am – 9:50am 
Plants Session Track
Cream of the Crop New Introductions
Grand Rapids, MI
GLTE

The Maryland Nursery and Landscape Association (MNLA)

February 20, 2014
8:30 – 9:40am
Keynote Address
Ride the Wave of Change

11:00 – 11:55am
Individual Session
On The Cutting Edge with New Plants

Chesapeake Green Annual Horticultural Symposium
Linthicum Heights, MD
MNLA


Jim and Maria Zampini

Happy Holidays from UpShoot!

During this time of the year, we pause to give thanks for all the special people that have supported us and made 2013 truly spectacular.

We wish you and yours a happy, healthy and prosperous New Year!

Xmas Tree Photo  - courtesy of Hubspot
Photo courtesy of Hubspot

Have a safe and joyous holiday season.

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