Partner with UpShoot to Increase your Social Media Presence
At last count, there are now NINE major social networks. As time consuming as they may appear, you don’t need to jump on the posting bandwagon for all of them.
Step 1: We do recommend researching and becoming familiar with all the popular social media platforms.
Step 2: Select up to three that line up with:
1. Who you want to communicate with directly
2. Explains who and why you are unique
3. Allows you to tell stories that engage your readers
Step 3: Create a strategic plan of action on what to do, where and when to execute and then measure.
Graphic courtesy of Facebook
Out of the social media platforms listed on these graphics, UpShoot currently employs Facebook,Houzz, Instagram, Jalbum On-Line Photo Catalog, LinkedIn, Pinterest and Twitter to promote plants to garden writers, media, consumers, retailers, growers and green industry parties. Follow us on one or all!
It’s important to note that we add one social media platform at a time. As we become knowledgeable and comfortable in posting as new sites emerge, we also evaluate if we’re reaching our target audience on a regular basis.
Graphic courtesy of Facebook
Instead of telling the exact same story on all social media platforms, UpShoot customizes the content depending on the demographic we are trying to reach. This takes extra time to make posts more ‘organic’ in nature, but when we review post reports we can see the differences even an email title can make on open rates and click thrus.
“If you went to the Super Bowl, when you got home you would tell the same story in a slightly different way to your wife, your mom, and your best friend. Why? Because they are different people who each have their own individual relationship with you who would be interested in different aspects of your story. The same is true for the different Social Media networks.”
– Steve Baines, Social Media Expert
We are constantly updating our social media sites, enewsletters, website and Co-Hort Zone blog. Your sales and marketing team can access UpShoot content 24/7/365!
Increase your social media reach by simply sharing our posts. We’ve done the work for you! In essence, our content – be it about the licensed plants you grow or related green industry and gardening topics – is pre-made and ready for your use instantly!
At Your Fingertips
Website Resources Available Online
We have a plethora of grower tools available for you on our upshoothort.com website.
Our Plant List and Forms page has all the Word, Excel and PDF files you need as a licensed grower available 24/7/365 online.
 Grower List
Suppliers of finished product and liners for UpShoot plants.
LCN Selections Database
Search LCN Selections plants by name or grower.
Plant List Online
Plants represented by UpShoot have their own page featuring specifications, online photo album links, PR media and articles, testimonials and sales flyers you can use in your sales and marketing campaigns to clients.
Royalty Spreadsheet
Need to know what a royalty is on a particular plant? Look it up quickly.
2014 Catalog Online
 Add both our 2013-2014 and 2014-2015 new plant virtual catalogs in your sales and marketing tool kit.
Impress your clients with your computer acumen! You and your customers can view them on your laptop, tablet or phone simultaneously.
Send a TinyURL link via email or text to discuss plants over the phone or via Skype during your next sales call. If you don’t know how to do this, give us a call and we will walk you through it over the phone.
We want you to feel comfortable in using the sales materials we have developed to make your sales calls easy.
Contact Us Today!
 Interested in adding any trees and shrubs UpShoot represents into your product mix? TIP: Don’t delay ordering your liners, cuttings or budwood early!
Contact Maria for more information on our red hot plant line. We want to be your new plant resource in 2015 and beyond!
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