<NM0815-pg32As you’ve likely heard Kermit the Frog say at some point, “It’s not easy bein’ green!” Keith ‘Ketch’ de Kanter, owner of Little Prince of Oregon, has taken a look at business from an uncommon view and found that being green suits them to a T.
Ketch has conceived a multi-tiered differentiation strategy for his company. First was to focus on smaller plant material and natives. Second, he made sure to not lose sight of the importance of customer service. Third, he created a brand and finally, and perhaps most importantly, he has developed a company environment which encourages employees to “whistle while you work” and have fun.
Read my complete article to see how clever marketing and a commitment to customer service have helped to shape Little Prince of Oregon.

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