{"id":10588,"date":"2014-12-05T00:51:37","date_gmt":"2014-12-05T00:51:37","guid":{"rendered":"http:\/\/www.upshoothort.com\/?p=10588"},"modified":"2014-12-05T00:51:37","modified_gmt":"2014-12-05T00:51:37","slug":"licensed-grower-enews-social-media-savvy","status":"publish","type":"post","link":"https:\/\/upshoothort.com\/licensed-grower-enews-social-media-savvy\/","title":{"rendered":"Licensed Grower Enews: Social Media Savvy"},"content":{"rendered":"

\t\t\t\t<\n\n\n\n\n
\n\n\n\n
\n

<\/h1>\n

Partner with UpShoot to Increase your Social Media Presence<\/em><\/h1>\n

At last count, there are now NINE major social networks. As time consuming as they may appear, you don’t need to jump on the posting bandwagon for all of them.
\nStep 1: We do recommend researching and becoming familiar with all the popular social media platforms.
\nStep 2: Select up to three that line up with:
\n1.\u00a0Who you want to communicate with directly
\n2. Explains who\u00a0and why you are unique
\n3. Allows you to tell stories that engage your readers
\nStep 3: Create a strategic plan of action on what to do, where\u00a0and when to execute and then measure.<\/p>\n

<\/h2>\n

\"Social<\/h1>\n


\nGraphic courtesy of Facebook<\/em>
\nOut of the social media platforms listed on these graphics, UpShoot currently employs Facebook<\/a><\/span>,Houzz<\/a><\/span>, Instagram<\/a><\/span>, Jalbum On-Line Photo Catalog<\/a><\/span>, LinkedIn<\/a><\/span>, Pinterest <\/a><\/span><\/strong>and Twitter<\/a><\/span><\/strong> to promote plants to garden writers, media, consumers, retailers, growers and green industry parties.<\/span> Follow us on one or all!
\nIt’s important to note that we add one social media platform at a time. As we become knowledgeable and comfortable in posting as new sites emerge, we also evaluate if we’re reaching our target audience on a regular basis.
\n\"I
\n
\nGraphic courtesy of Facebook<\/em><\/p>\n

\nInstead of telling the exact same story on all social media platforms, UpShoot customizes the content depending on the demographic we are trying to reach. This takes extra time to make posts more ‘organic’ in nature, but when we review post reports we can see the differences even an email\u00a0title can make on open rates and click thrus.
\n“If you went to the Super Bowl, when you got home you would tell the same story in a slightly different way to your wife, your mom, and your best friend. \u00a0Why? Because they are different people who each have their own individual relationship with you who would be interested in different aspects of your story. The same is true for the different Social Media networks.”
\n– Steve Baines, Social Media Expert<\/em>
\nWe are constantly updating our social media sites, enewsletters<\/a>, website<\/a>\u00a0and Co-Hort Zone blog<\/a>. Your sales and marketing team can\u00a0access UpShoot content 24\/7\/365<\/strong>!
\nIncrease your social media reach by simply sharing our posts. We’ve done the work for you! In essence, our content – be it about the licensed plants you grow or related green industry and gardening topics – is pre-made and ready for your use instantly!\n<\/div>\n
\n

At Your Fingertips<\/strong><\/h2>\n

Website Resources Available Online<\/em><\/p>\n

\nWe have a plethora of grower tools available for you on our upshoothort.com<\/a><\/span> website.
\nOur\u00a0Plant List and Forms<\/strong><\/span><\/a>\u00a0page has all the Word, Excel and PDF files you need as a licensed grower available 24\/7\/365 online.\n<\/div>\n
\"UpShoot<\/a><\/div>\n
\nOnline Photo Albums<\/strong><\/span><\/a>
\nNeed to know what a royalty is on a particular plant? Look it up quickly.
\n \n<\/div>\n
\n
\n\"Excel<\/a>Grower List
\n<\/a><\/strong><\/span>Suppliers of finished product and liners for UpShoot plants.\n<\/div>\n
\n

\"LCN<\/a><\/h1>\n<\/div>\n

LCN Selections Database<\/strong><\/span><\/a>
\nSearch LCN Selections plants by name or grower.<\/p>\n

\"UpShoot<\/a><\/div>\n

Plant List Online<\/strong><\/span><\/a>
\nPlants represented by UpShoot have their own page featuring specifications, online photo album links, PR media and articles, testimonials and sales flyers you can use in your sales and marketing campaigns to clients.<\/p>\n

\"Excel<\/a><\/div>\n

Royalty Spreadsheet<\/strong><\/span><\/a>
\nNeed to know what a royalty is on a particular plant? Look it up quickly.\n<\/div>\n

\n

2014 Catalog Online<\/strong><\/h2>\n

 <\/p>\n

\n\"UpShoot<\/a>Add both our 2013-2014<\/strong><\/span><\/a> and2014-2015<\/strong><\/span><\/a> new plant virtual catalogs in your sales and marketing tool kit.
\nImpress your clients with your computer acumen! You and your customers can view them on your laptop, tablet or phone simultaneously.
\nSend a TinyURL link via email or text to discuss plants over the phone or via Skype during your next sales call. If you don’t know how to do this, give us a call and we will walk you through it over the phone.
\nWe want you to feel comfortable in using the sales materials we have developed to make your sales calls easy.<\/p>\n
\n

Contact Us Today!<\/strong><\/h2>\n

\"Telephone\"<\/a>Interested in adding any\u00a0trees and shrubs UpShoot represents\u00a0into your product mix? TIP: Don’t delay ordering your liners, cuttings or budwood early! <\/em>
\nContact Maria<\/strong><\/a><\/span> for more information on our red hot plant line. We want to be your new plant resource in 2015 and beyond!\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n

\n\n\n\n\n
\n
\n

Stay Connected\u00a0to\u00a0UpShoot via Social Media<\/h2>\n

\"FaceBook\"<\/a>\u00a0 \"Houzz\"<\/a> \u00a0\"Instagram\"<\/a>\u00a0 \"UpShoot<\/a><\/h2>\n

\"LinkedIn\"<\/a>\u00a0\u00a0\"Pinterest\"<\/a>\u00a0\u00a0\"Twitter\"<\/a><\/p>\n

\n

Winter Trade Shows
\n<\/em><\/h2>\n
<\/div>\n
Visit with UpShoot at these winter trade shows:<\/div>\n
\n\"Western<\/a>
\nJan 3 \u2013 5, 2015<\/strong>
\nPlant Fashion Show<\/a><\/span>
\nAppearing in Van Essen Nursery<\/strong><\/a><\/span> booths
\nKansas City, MO
\nWestern Nursery and Landscape Association<\/a><\/span><\/p>\n
\n\"Green<\/a>
\nJanuary 7 <\/strong>\u2013\u00a0<\/strong>9, 2015<\/strong>
\nGreensboro, NC
\nBooth 641
\nGreensboro Coliseum
\nGreen & Growin\u2019 Show<\/span><\/a>
\n\"MANTS<\/a>\n<\/div>\n
January
\n14 \u2013 16, 2015<\/strong>
\nBaltimore, MD
\nMid-Atlantic Nursery Tradeshow<\/a><\/span><\/div>\n
<\/div>\n
\n
\n

Promoting UpShoot Plants On-Air, Online
\nand In Print<\/em><\/h2>\n
\n\"Horticulture<\/a>
\nHorticulture Magazine<\/strong><\/a>
\nNov\/Dec 2014
\n2015 New Intros Article
\nGuinevere\u00ae<\/strong>
\nDwarf Crabapple<\/span><\/a>
\nWeeping Extraordinaire\u2122 <\/strong>
\nDouble Flowering Cherry<\/a><\/span>
\n\"Fine<\/a>
\nFine Foliage Blog Post<\/a><\/span>
\nUnsung Heroes of My Fall Garden
\nNovember 4, 2014
\nOld Fashioned<\/strong> Smoke Bush PBR<\/a><\/span>
\n\"Mike<\/a>
\nAverage Person Gardening<\/span><\/strong><\/a>
\nRadio and Podcast Program
\nAired October 2014
\nBrandywine\u00ae <\/strong>Crabapple<\/a><\/span>
\nCinderella\u00ae<\/strong> Dwarf Crabapple<\/a>
\nLancelot\u00ae <\/strong>Dwarf Crabapple<\/a><\/span>
\nScarlet Brandywine\u00ae<\/strong>Crabapple<\/a><\/span>
\nSnow Fountains\u00ae<\/strong>Weeping Cherry<\/a><\/span>
\nSugar Tyme\u00ae<\/strong> Crabapple<\/a>
\nWeeping Candied Apple\u2122\u00a0<\/strong>Crabapple<\/span><\/a>
\n\"Trending<\/a><\/strong>
\nHome & Gardens,
\nThe Oregonian Newspaper<\/strong>
\nSeptember 2014
\nTrending Right Now\u2026
\nGet a sneak peek at the plants you\u2019ll love in 2015<\/span><\/a>
\nMarleys Pink\u2122<\/strong>
\nJapanese Snowbell<\/a><\/span><\/p>\n
\n<\/div>\n
<\/div>\n

Happy Holidays!<\/span><\/em><\/h2>\n
\n
\n
\nDuring this time of the year, we pause to give thanks for all the special people that have supported us and made 2014 truly spectacular.
\n\"Maria<\/a>
\nFrom the Zampini Family and the UpShoot team – we wish you and yours a happy, healthy and prosperous New Year!\n<\/div>\n

Maria Zampini<\/strong><\/a>
\nmaria@upshoothort.com<\/a><\/span>
\ncell 440.812.3249\n<\/div>\n

Jim Zampini<\/strong><\/a>
\ncell 440.477.6501
\nhome 440.357.7676\n<\/div>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 ]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

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