{"id":11928,"date":"2015-09-20T14:56:24","date_gmt":"2015-09-20T18:56:24","guid":{"rendered":"http:\/\/www.upshoothort.com\/?p=11928"},"modified":"2015-09-20T14:56:24","modified_gmt":"2015-09-20T18:56:24","slug":"small-package-big-impact","status":"publish","type":"post","link":"https:\/\/upshoothort.com\/small-package-big-impact\/","title":{"rendered":"Small Package, Big Impact"},"content":{"rendered":"<p>\t\t\t\t<<a href=\"https:\/\/upshoothort.com\/wp-content\/uploads\/2015\/09\/NM0815-pg32-e1442774422681.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-11930 alignleft\" src=\"https:\/\/upshoothort.com\/wp-content\/uploads\/2015\/09\/NM0815-pg32-208x300.jpg\" alt=\"NM0815-pg32\" width=\"208\" height=\"300\" \/><\/a>As you&#8217;ve likely heard Kermit the Frog say at some point, &#8220;It&#8217;s not easy bein&#8217; green!&#8221; Keith \u2018Ketch\u2019 de Kanter, owner of Little Prince of Oregon, has taken a look at business from an uncommon view and found that being green suits them to a T.<br \/>\nKetch has conceived a multi-tiered differentiation strategy for his company. First was to focus on smaller plant material and natives. Second, he made sure to not lose sight of the importance of customer service. Third, he created a brand and finally, and perhaps most importantly, he has developed a company environment which encourages employees to \u201cwhistle while you work\u201d and have fun.<br \/>\n<a href=\"http:\/\/www.nurserymag.com\/nm0815-Little-Prince-Oregon-Nursery-profile.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Read my complete article<\/a>\u00a0to see how clever marketing and a commitment to customer service have helped to shape Little Prince of Oregon.]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\t<]]>\t\t<\/p>\n","protected":false},"author":3,"featured_media":11929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92],"tags":[1403,1404,1405,93],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Small Package, Big Impact - UpShoot<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/upshoothort.com\/small-package-big-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Package, Big Impact - 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