{"id":12231,"date":"2016-06-29T14:54:05","date_gmt":"2016-06-29T18:54:05","guid":{"rendered":"http:\/\/www.upshoothort.com\/?p=12231"},"modified":"2016-06-29T14:54:05","modified_gmt":"2016-06-29T18:54:05","slug":"press-release-j-berry-introduces-hollywood-hibiscus-and-lavender-lace-black-diamond-crapemyrtle","status":"publish","type":"post","link":"https:\/\/upshoothort.com\/press-release-j-berry-introduces-hollywood-hibiscus-and-lavender-lace-black-diamond-crapemyrtle\/","title":{"rendered":"Press Release: J. Berry Introduces Hollywood\u2122 Hibiscus and Lavender Lace\u2122 Black Diamond\u00ae Crapemyrtle"},"content":{"rendered":"<p>\t\t\t\t<\n\n<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"20\">\n<tbody>\n<tr>\n<td style=\"border-collapse: collapse;\" valign=\"top\">\n<div style=\"color: #505050; font-family: Arial; font-size: 14px; line-height: 150%; text-align: left;\">\n<a style=\"color: #336699; font-weight: normal; text-decoration: underline;\" href=\"http:\/\/www.jberrynursery.com\/contact\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"height: 125px; line-height: 14px; width: 190px; margin: 10px 0px 10px 15px; border: 0; outline: none; text-decoration: none; display: inline;\" src=\"https:\/\/gallery.mailchimp.com\/430ef24c71830bcc434cdd3d7\/images\/2e39f40a-77ea-4192-8472-77cf7450c8d7.png\" alt=\"J. Berry Nursery\" width=\"190\" height=\"125\" align=\"right\" \/><\/a><br \/>\n<span style=\"color: #000000; font-family: trebuchet ms; line-height: 15px;\"><strong><span style=\"color: #524e85;\">For Immediate Release<\/span><\/strong><\/span><\/p>\n<table style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: 12px; line-height: 15px;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 109px; border-collapse: collapse;\"><strong>Name:\u00a0<\/strong><\/td>\n<td style=\"width: 342px; border-collapse: collapse;\">Maria Zampini<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 109px; border-collapse: collapse;\"><strong>Company:<\/strong><\/td>\n<td style=\"width: 342px; border-collapse: collapse;\">UpShoot\u2122 LLC<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 109px; border-collapse: collapse;\"><strong>Address:<\/strong><\/td>\n<td style=\"width: 342px; border-collapse: collapse;\">5010 South Ridge Rd Madison, OH 44057<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 109px; border-collapse: collapse;\"><strong>Cell:<\/strong><\/td>\n<td style=\"width: 342px; border-collapse: collapse;\">440.812.3249<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 109px; border-collapse: collapse;\"><strong>Fax:<\/strong><\/td>\n<td style=\"width: 342px; border-collapse: collapse;\">440.357.7676<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 109px; border-collapse: collapse;\"><strong>Email:<\/strong><\/td>\n<td style=\"width: 342px; border-collapse: collapse;\"><a style=\"color: #336699; font-weight: normal; text-decoration: underline;\" href=\"mailto:maria@upshoothort.com?subject=Press%20Release%20Inquiry\">maria@upshoothort.com<\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 109px; border-collapse: collapse;\"><span style=\"font-size: 12px;\"><strong>Blog:<\/strong><\/span><\/td>\n<td style=\"width: 342px; border-collapse: collapse;\"><a style=\"color: #336699; font-weight: normal; text-decoration: underline;\" title=\"The CoHort Zone Blog\" href=\"https:\/\/upshoothort.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: 12px;\">The CoHort Zone<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 109px; border-collapse: collapse;\"><strong>Website:<\/strong><\/td>\n<td style=\"width: 342px; border-collapse: collapse;\"><a style=\"color: #336699; font-weight: normal; text-decoration: underline;\" href=\"https:\/\/upshoothort.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.upshoothort.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"color: #505050; font-family: Arial; font-size: 14px; line-height: 150%; text-align: left;\">\n<div style=\"color: #505050; font-family: Arial; font-size: 14px; line-height: 150%; text-align: left;\">\n<h3 class=\"null\" style=\"text-align: left; color: #202020; display: block; font-family: Arial; font-size: 26px; font-weight: bold; line-height: 100%; margin: 0 0 10px 0;\"><span style=\"font-size: 24px;\"><span style=\"font-family: trebuchet ms,lucida grande,lucida sans unicode,lucida sans,tahoma,sans-serif;\"><span style=\"color: #524e85;text-transform:none;\" >Hot Summer Color from J. Berry Nursery\u2019s Cool New Introductions: Hollywood Hibiscus and Lavender Lace Black Diamond Crapemyrtle <\/span><\/span><\/span><\/h3>\n<p><span style=\"font-family: georgia,times,times new roman,serif;\"><strong><img decoding=\"async\" style=\"width: 200px; height: 231px; margin: 10px 0px 0px 20px; border: 0; line-height: 100%; outline: none; text-decoration: none; display: inline;\" src=\"https:\/\/gallery.mailchimp.com\/430ef24c71830bcc434cdd3d7\/images\/4f5e1c4b-b223-4b3d-8642-cff614b2dc76.jpg\" alt=\"Hot Head\" width=\"200\" height=\"231\" align=\"right\" \/>June 29, 2016 &#8211; Grand Saline, TX\u2014<\/strong>Hollywood\u2122 Hibiscus plants and Lavender Lace\u2122 Black Diamond\u00ae Crapemyrtle will take center stage at the J. Berry Nursery 2016 Cultivate booth. These new varieties tick all of the boxes for the growing segment of garden center customers leaning toward garden decoration and outdoor living design as opposed to strictly utilitarian foundation and container plantings. <\/span><br \/>\n<span style=\"font-family: georgia,times,times new roman,serif;\">With spectacular color and prolific blooms during the hottest summer months, the plants fill an important niche in the garden center: no-fail high performers for the heat that provide instant garden interest.<\/span><br \/>\n<span style=\"font-family: georgia,times,times new roman,serif;\">Stop by booth 1963 at Cultivate and check out New Product Showcase numbers NV50 and\u00a0NV51 to find out how these plant introductions increase revenue for existing retail programs by encouraging mid-season sales and drawing in new customers.<\/span><br \/>\n<span style=\"font-family: georgia,times,times new roman,serif;\"><img decoding=\"async\" style=\"width: 200px; height: 228px; margin: 5px 30px 10px 0px; border: 0; line-height: 100%; outline: none; text-decoration: none; display: inline;\" src=\"https:\/\/gallery.mailchimp.com\/430ef24c71830bcc434cdd3d7\/images\/ddade887-131a-4470-a749-403d1a06fb67.jpg\" alt=\"Hollywood TM Hibiscus\" width=\"200\" height=\"228\" align=\"left\" \/><strong>Hibiscus Goes Hollywood <\/strong><br \/>\nPlants in the Hollywood\u00a0Hibiscus line answer to the \u201cNew Now\u201d philosophy of homeowners looking for a sophisticated, camera-ready pop of color. \u201cI saw an opportunity in the marketplace to combine the exotic flowers of the hobbyist style hibiscus with the attractive habit, disease resistance, and bud count of the commodity hibiscus on the market,\u201d says Jim Berry, co-owner of J. Berry Nursery and co-developer of the of the Hollywood Hibiscus line. \u201cAfter years of breeding, we have\u00a0achieved an extremely vibrant collection. The Hollywood Hibiscus plants showcase the best traits of both lines: fancy, long-lasting, exotic flowers, outstanding bud and bloom count, superior shrub qualities, and excellent disease resistance.\u201d <\/span><br \/>\n<span style=\"font-family: georgia,times,times new roman,serif;\">Hollywood\u00a0Hibiscus are known for their: <\/span><\/p>\n<ul>\n<li><span style=\"font-family: georgia,times,times new roman,serif;\">High bud and\u00a0bloom counts<\/span><\/li>\n<li><span style=\"font-family: georgia,times,times new roman,serif;\">Blooms that last multiple days<\/span><\/li>\n<li><span style=\"font-family: georgia,times,times new roman,serif;\">Vivid and\u00a0unique colors<\/span><\/li>\n<li><span style=\"font-family: georgia,times,times new roman,serif;\">Compact growth habits<\/span><\/li>\n<li><span style=\"font-family: georgia,times,times new roman,serif;\">Commercially-friendly growth rates<\/span><\/li>\n<li><span style=\"font-family: georgia,times,times new roman,serif;\">Resistance to bacterial leaf spot and\u00a0whiteflies<\/span><\/li>\n<li><span style=\"font-family: georgia,times,times new roman,serif;\">Dark green foliage that highlights the bright flower colors <\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: georgia,times,times new roman,serif;\">Popular Hollywood\u00a0Hibiscus varieties this summer include Hot Head\u2122\u2014the deepest red hibiscus on the market, and Social Butterfly\u2122\u2014a showstopping bloomer with flowers in tropical shades of canary yellow, fuchsia, orange, and red. These are not to be upstaged by Leading Lady\u2122, covered in a profusion of delicate lemon yellow flowers. <\/span><br \/>\n<span style=\"font-family: georgia,times,times new roman,serif;\"><strong>Black Diamond a Sure Bet <\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" style=\"width: 200px; height: 330px; margin: 5px 0px 10px 30px; border: 0; line-height: 100%; outline: none; text-decoration: none; display: inline;\" src=\"https:\/\/gallery.mailchimp.com\/430ef24c71830bcc434cdd3d7\/images\/4ebf79e5-1156-40a7-a2d9-cdc0b56551b1.jpg\" alt=\"Lavender Lace (TM) Black Diamond (R)\" width=\"200\" height=\"330\" align=\"right\" \/>Jonathan Berry, Vice President of J. Berry Nursery, says \u201cLavender Lace, the newest introduction, is an outstanding addition to the Black Diamond Crapemyrtle Collection. Its extensive bloom period and intensely dark foliage are unique among commercially-available varieties. Gardeners love the intermediate growth habit and resistance to powdery mildew wrapped up in such an eye-catching package.\u201d The Black Diamond Collection boasts the most extensive color palette of blooms of dark-leaf Crapemyrtles on the market. Black Diamond plants retain their dark foliage throughout the entire growing season, rather than reverting to green during the heat of the summer. <\/span><br \/>\n<span style=\"font-family: georgia,times,times new roman,serif;\"><strong>Fall in love with Lavender Lace <\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-family: georgia,times,times new roman,serif;\">Stunning black foliage that holds its color from spring through frost <\/span><\/li>\n<li><span style=\"font-family: georgia,times,times new roman,serif;\">Masses of beautiful blooms early summer until frost <\/span><\/li>\n<li><span style=\"font-family: georgia,times,times new roman,serif;\">Resistance to powdery mildew and\u00a0cercospora leaf spot <\/span><\/li>\n<li><span style=\"font-family: georgia,times,times new roman,serif;\">Commercially-friendly growth rates <\/span><\/li>\n<li><span style=\"font-family: georgia,times,times new roman,serif;\">Drought tolerance once established <\/span><\/li>\n<li><span style=\"font-family: georgia,times,times new roman,serif;\">Low maintenance for the end consumer <\/span><\/li>\n<li><span style=\"font-family: georgia,times,times new roman,serif;\">Perfect size (10-12\u2019 tall and 8\u2019 wide) for urban landscapes, small space gardens and suitable for containers <\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: georgia,times,times new roman,serif;\"><img loading=\"lazy\" decoding=\"async\" style=\"width: 250px; height: 200px; margin: 10px 0px 20px 30px; border: 0; line-height: 100%; outline: none; text-decoration: none; display: inline;\" src=\"https:\/\/gallery.mailchimp.com\/430ef24c71830bcc434cdd3d7\/images\/d2587ed8-bb48-4481-be2a-5f53c867498d.jpg\" alt=\"J. Berry Nursery\" width=\"250\" height=\"200\" align=\"right\" \/>J. Berry Nursery is celebrating its 10<sup>th<\/sup> anniversary with a year of new introductions in their innovative, consumer-friendly plant lines. Learn more at <a style=\"color: #336699; font-weight: normal; text-decoration: underline;\" href=\"http:\/\/www.jberrynursery.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.jberrynursery.com<\/a>. <\/span><br \/>\n<span style=\"font-family: georgia,times,times new roman,serif;\">For more information on J Berry Nursery contact: <\/span><br \/>\n<span style=\"font-family: georgia,times,times new roman,serif;\">Tamara Felux<br \/>\n800.933.3352<br \/>\n<a style=\"color: #336699; font-weight: normal; text-decoration: underline;\" href=\"mailto:tamara@jberrynursery.com?subject=Press Release Inquiry\">tamara@jberrynursery.com<\/a><br \/>\n<a style=\"color: #336699; font-weight: normal; text-decoration: underline;\" href=\"http:\/\/www.jberrynursery.com\/contact\" target=\"_blank\" rel=\"noopener noreferrer\">www.jberrynursery.com<\/a><\/span><\/p>\n<div style=\"color: #505050; font-family: Arial; font-size: 14px; line-height: 150%; text-align: left;\">\n<p style=\"text-align: center;\"><span style=\"font-family: 'trebuchet ms', 'lucida grande', 'lucida sans unicode', 'lucida sans', tahoma, sans-serif;\"><strong><span style=\"font-size: 12px;\">###<\/span> <\/strong><\/span><\/p>\n<p style=\"margin-bottom: 5px; font-size: 17px;\"><a style=\"color: #336699; font-weight: normal; text-decoration: underline;\" href=\"https:\/\/upshoothort.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" style=\"width: 125px; height: 157px; margin: 6px 25px 0px 0px; border: 0; line-height: 100%; outline: none; text-decoration: none; display: inline;\" src=\"https:\/\/gallery.mailchimp.com\/430ef24c71830bcc434cdd3d7\/images\/159x201_maria_and_dad.gif\" alt=\"Jim and Maria Zampini\" width=\"125\" height=\"157\" align=\"left\" \/><\/a><span style=\"font-family: 'trebuchet ms', 'lucida grande', 'lucida sans unicode', 'lucida sans', tahoma, sans-serif;\"><strong>About Upshoot<\/strong><\/span><\/p>\n<p style=\"font-family: trebuchet ms, lucida grande, lucida sans unicode, lucida sans, tahoma, sans-serif; font-size: 12px; line-height: 18px; padding-top: 0px; margin-top: 0px;\">UpShoot, LLC is a boutique horticulture marketing firm specializing in the sales, licensing and marketing of new plant introductions to North America, Canada, Europe and Australia. UpShoot also provides marketing services for gardening related products to both the trade and consumer audiences. For more information, contact Maria Zampini, President at 440-812-3249 or <a style=\"color: #336699; font-weight: normal; text-decoration: underline;\" href=\"mailto:maria@upshoothort.com?subject=Press Release Inquiry\">maria@upshoothort.com<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;\n<\/p><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\t<Spectacular color and prolific blooms fill an important niche in garden centers: high performers for heat providing instant garden interest.]]>\t\t<\/p>\n","protected":false},"author":3,"featured_media":12240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92],"tags":[1445,1450,182],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Press Release: J. Berry Introduces Hollywood\u2122 Hibiscus and Lavender Lace\u2122 Black Diamond\u00ae Crapemyrtle - UpShoot<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/upshoothort.com\/press-release-j-berry-introduces-hollywood-hibiscus-and-lavender-lace-black-diamond-crapemyrtle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press Release: J. 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