{"id":12842,"date":"2017-01-04T15:43:16","date_gmt":"2017-01-04T20:43:16","guid":{"rendered":"http:\/\/www.upshoothort.com\/?p=12842"},"modified":"2017-01-04T15:43:16","modified_gmt":"2017-01-04T20:43:16","slug":"lg-marketing-everywhere","status":"publish","type":"post","link":"https:\/\/upshoothort.com\/lg-marketing-everywhere\/","title":{"rendered":"Licensed Grower Enews: "Marketing Here, There and Everywhere""},"content":{"rendered":"

\t\t\t\t<\"Happy<\/p>\n

\n
\n

Marketing Here, There and Everywhere<\/h2>\n

\"new
\nUpShoot is known for its grass roots, guerrilla marketing style.\u00a0Besides our enews to growers we also do a more\u00a0consumer based enews<\/a>\u00a0and one for\u00a0garden writers<\/a>\u00a0and media.\u00a0If you\u2019re not receiving one or both of these and you\u2019d like to, just\u00a0email me<\/a>! You can sign yourself up or any of your staff. The enews are full of\u00a0new plant<\/a>\u00a0story and social media ideas that you can repurpose for your own sales and marketing efforts.
\n\"Press<\/a>We recently\u00a0put out\u00a0our\u00a0press release kit<\/a>\u00a0which features key plants\u00a0we have been and will continue to focus\u00a0on promoting including\u00a0Virginian Arborvitae<\/a>,\u00a0Lemon Ice Weigela<\/a>,\u00a0Sharon Kay Viburnum<\/a>,\u00a0Marleys Pink Styrax<\/a>\u00a0and\u00a0Persian Spire Ironwood<\/a>.
\nAdditionally, we\u2019re excited to be working with breeder\u00a0Mike Yanny<\/a>\u00a0of JN Plant Selections. We\u2019re representing\u00a0his\u00a0Firespire Carpinus<\/a>\u00a0and\u00a0Ping Pong Buttonbush<\/a>. Mike has many other selected natives under test with us too.
\n\"Sharon<\/a>It\u2019s great to have brand new introductions\u00a0but we never look past opportunities to promote old favorites such as\u00a0Snow Fountains weeping cherry<\/a>\u00a0as seen in our most recent consumer enews.
\nUpShoot was recently named a brand ambassador for\u00a0Chick Charms<\/a>,\u00a0J. Berry Nursery<\/a>\u00a0and\u00a0Concept Plants<\/a>\u00a0for 2017. We\u2019re humbled by this acknowledgment of our marketing work and are excited to help connect their great products to the trade and consumers alike.
\n\"Brands\"
\n\"NGB\"<\/a>Last but not least, we\u2019ve renewed our\u00a0National Garden Bureau<\/a>\u00a0membership. It enables us to increase our reach to both the trade and consumers.<\/p>\n

Fresh Face at UpShoot<\/h2>\n

\"Char\"Jim and I are very proud to introduce you to our Administrative Assistant Char Wyatt. A former paralegal, Char has been with us about six months and is already a trusted and valuable colleague to us both.
\nShe has been and will be focused on foundational processes behind the scenes such as license agreements, royalty collection, plant\/breeder\/grower databases and more. As we move forward, you\u2019ll be seeing and hearing from her directly. For your records, her email is\u00a0admin@upshoothort.com<\/a>.<\/p>\n

#HIPChick<\/h2>\n

My time as Director of Plant Development for the HGTV HOME Plant Collection came to conclusion the end of July. I\u2019m grateful for my time with HGTV as it expanded my sphere of influence within the industry as well as my plant knowledge base.
\nOn September 1st\u00a0I became the\u00a0Brand Program Manager<\/a>\u00a0for\u00a0HIP Labels<\/a>\u00a0of Greensboro, NC. I\u2019m excited to be working with a progressive company\u00a0like\u00a0HIP labels and appreciate the\u00a0synergistic relationship it offers\u00a0for\u00a0UpShoot.
\nUnlike other label companies, HIP specializes in custom and unique shaped tags and pot wraps. If you have a need for such a product, please do not hesitate to contact me at\u00a0maria@hiplabels.com<\/a>.
\n 
\n 
\n 
\n \n<\/div>\n

\n

See UpShoot at the Winter Trade Shows<\/h3>\n

\"MANTS\"<\/a>
\nJan 11-13<\/strong>
\nBaltimore, MD
\nBaltimore
\nConvention Center
\nHIP Labels Booth
\n1302-04
\nMANTS<\/a><\/u>
\n\"Green<\/a>
\nJan 16-20<\/strong>
\nGreensboro, NC
\nGreensboro Coliseum
\nBooth 641
\nJim Zampini
\nGreen and Growin’ Marketplace<\/a><\/u>
\n\"TPIE\"<\/a>
\nJan 18-20<\/strong>
\nFt. Lauderdale, FL
\nBroward County Convention Center
\nTPIE<\/a><\/u><\/p>\n

\n

Holiday Wishes<\/h2>\n

\"The
\nAt this time of the year, we pause to give thanks for all the special people who have supported us and made 2016 the best year ever for UpShoot.
\nWe are truly blessed to work with such great growers, breeders, garden writers and green industry colleagues.
\nFrom the Zampini Family and the UpShoot team – we wish you and yours a happy, healthy and prosperous New Year!<\/p>\n

\n

We’re Here to Assist!<\/em><\/h3>\n

\"Maria
\nJim and I are always available to answer any production questions or offer marketing tips.
\nMaria Zampini\u00a0<\/strong>
\nmaria@upshoothort.com<\/a>
\ncell 440.812.3249
\nJim Zampini<\/strong>
\ncell 440.477.6501
\nhome 440.357.7676<\/p>\n

\n

Stay Connected
\nto\u00a0UpShoot via Social Media
\n\"FaceBook\"<\/a>\u00a0\u00a0\"Houzz\"<\/a>\u00a0\u00a0\"Instagram\"<\/a>\u00a0\u00a0\"UpShoot<\/a>
\n\"LinkedIn\"<\/a>\u00a0\u00a0\"Pinterest\"<\/a>\u00a0\u00a0\"Twitter\"<\/a>
\n 
\n 
\n \n<\/div>\n<\/div>\n

]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

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