{"id":1526,"date":"2012-08-31T04:25:57","date_gmt":"2012-08-31T04:25:57","guid":{"rendered":"http:\/\/www.upshoothort.com\/?p=1526"},"modified":"2012-08-31T04:25:57","modified_gmt":"2012-08-31T04:25:57","slug":"farwest-show-a-success","status":"publish","type":"post","link":"https:\/\/upshoothort.com\/farwest-show-a-success\/","title":{"rendered":"UpShoot eNews: FarWest Show a Success!"},"content":{"rendered":"

\t\t\t\t<\n\n\n\n\n\n
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Slim and Trim Are In<\/strong><\/span>
UpShoot entered LCN Selections\u00a0Golden Candle<\/a>\u00a0into the FarWest tradeshow\u00a0New Varieties Showcase<\/a>. Golden Candle is an upright, columnar Golden Rain Tree which fits perfectly in the tightest of spaces.\u00a0<\/p>\n
Golden Candle\u2122\u00a0Golden Rain Tree<\/strong><\/a><\/div>\n

Koelreuteria paniculata<\/em>\u00a0\u2018Gocanzam\u2019<\/a><\/p>\n

\"Golden<\/a><\/div>\n

Kolreuteria panciulata<\/a>\u00a0was named the\u00a02011 Urban Tree of the Year<\/a>\u00a0by the\u00a0Society of Municipal Arborists<\/a>. Golden Candle is a slender version which can take concrete and street heat. A drought tolerant tree, it performs equally well in a wide range of soils.<\/p>\n

<\/div>\n
Dick Bocci, Customers Service Manager of Carlton Plants in Dayton, Oregon says, \u201cOne of the most new and exciting plant varieties\u00a0<\/em>is Golden Candle\u2122.<\/em>\u00a0Its growth habit will fit in most urban settings. After seeing Golden Candle\u2122, our customers can\u2019t wait to get it into their offerings.<\/em>\u201d
\u00a0
Golden Candle joins two other slim and trim trees from LCN Selections including:
Emerald Pointe\u2122<\/a>\u00a0\u00a0Hardy Rubber Tree<\/strong>
Eucommia ulmoides<\/em>\u00a0\u2018Empozam\u2019
\"EMERALD<\/a>
Drought tolerant Emerald Pointe\u2122 has thick waxy leaves half the size of the species. \u00a0<\/p>\n

Crimson Pointe\u2122<\/a>\u00a0 Flowering Plum<\/strong>
Prunus x cerasifera<\/em>\u00a0\u2018Cripoizam\u2019 PP 19,564
\"CRIMSON<\/a><\/div>\n

Crimson Pointe\u2122 upright flowering plum is the perfect ornamental tree for tight spaces.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n

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\"UpShoot<\/a><\/div>\n
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Tradeshow
Tips and Tricks<\/h4>\n
At the FarWest show we had a challenging location. We were down at the very end of the show floor.
We attracted visitors to our booth by creating a fun, consistent look and feel from a branding perspective.<\/p>\n

Dawn Hummel created customized UpShoot pot wraps, tags, flyers and posters.<\/span>\u00a0
Tradeshows are a perfect time to test new designs and capture feedback\u00a0from highly targeted demographic groups.<\/p>\n

Dawn worked closely with Jim Hatfield, owner of\u00a0Marketing and Technical Materials<\/a>.\u00a0
MTM provides customizable tags, pot wraps and media for the nursery industry.<\/p>\n

To further engage passerbys, she added twinkle lights to\u00a0Punus ‘Snow Fountains’<\/a>\u00a0triple espaliered tree from\u00a0Bountiful Farms<\/a>.\u00a0
Dawn enlisted\u00a0Mary-Kate Mackey<\/a>\u00a0to help dress theWeeping Extraordinaire Double Flowering Cherry<\/a>with pink carnations to simulate the tree in full bloom.<\/p>\n

At the OAN member breakfast Saturday meeting, Jeff Stone reported over 6,000 qualified visitors attended Thursday and Friday, not including Saturday. We had a great show.\u00a0
We hope you did too!<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n

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\"Robert<\/a><\/div>\n
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Our Hippie
Tradeshow Helper<\/h4>\n<\/div>\n
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Last month I introduced you to Dawn Hummel, our marketing guru.
I would like you to meet my youngest son, Robert Pettorini.\u00a0<\/p>\n

I lovingly refer to Robert as my \u2018hippie child\u2019 but he supports UpShoot with anything and everything.\u00a0He iced the booth plants, helped with set-up and tear down and manned the booth as I made the rounds at the tradeshow.<\/p>\n

Robert is the main reason our\u00a0Mary Elizabeth Garden<\/a>absolutely rocks this summer!\u00a0Under the guidance of his grandfather Jim Zampini, he whipped the Mary Elizabeth Garden back into shape.<\/p>\n

Visitors can enjoy seeing the plants UpShoot represents in a natural landscape setting. \u00a0The garden is one of our test areas for LCN Selections plants. It also features selections from:\u00a0
Dummen<\/a>
Ball Hort<\/a>
Proven Winners<\/a>
Skagit Gardens<\/a>
Aris Horticultural<\/a><\/p>\n

Robert heads back toLakeland Community College<\/a>\u00a0to continue his Business Major next month after assisting us at the\u00a0Farwest Show<\/a>\u00a0last week.<\/div>\n

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\"Nursery<\/a><\/div>\n
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Friends Featured on Magazine Cover<\/h4>\n
The August edition ofNursery Management<\/a>magazine affords me the opportunity to pen a story on one of the most innovative growers I have had the privilege to work with.<\/p>\n

This issue highlights\u00a0Bountiful Farms<\/a><\/strong>\u00a0in Woodburn, Oregon.\u00a0<\/p>\n

\"Weeping<\/a><\/p>\n

Bountiful Farms are world class artists.\u00a0
Their sculptured\u00a0Patio and new European inspired Topiary Collections are meticulously crafted to provide a signature look in the landscape.
Their innovative\u00a0Prunus ‘Snow Fountains’<\/a>espaliered tree provided a green backdrop in our booth.<\/div>\n

\u00a0In case you’ve missed the other Nursery Management cover stories I’ve had the pleasure of writing, let me introduce you to\u00a0these nursery superstars:<\/p>\n

Willoway Nursery<\/strong>
Precision Application<\/a><\/p>\n

Kuenzi Turf & Nursery<\/strong>
Root Control
Container Bags<\/a><\/p>\n

JLPN<\/strong>
Propagation Perfection<\/a><\/p>\n

Carlton Plants<\/strong>
Sucker-Free Crabapples<\/a><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

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