{"id":6397,"date":"2013-11-21T14:07:04","date_gmt":"2013-11-21T14:07:04","guid":{"rendered":"http:\/\/www.upshoothort.com\/?p=6397"},"modified":"2013-11-21T14:07:04","modified_gmt":"2013-11-21T14:07:04","slug":"firebird-variegated-flowering-dogwood","status":"publish","type":"post","link":"https:\/\/upshoothort.com\/firebird-variegated-flowering-dogwood\/","title":{"rendered":"Press Release: Red Flowers + Red Foliage = One Unique Ornamental Dogwood"},"content":{"rendered":"

\t\t\t\t<\n\n\n

For Immediate Release\"Firebird\"<\/a><\/strong><\/h3>\n\n\n\n\n\n\n\n\n\n
Name:\u00a0<\/strong><\/td>\nMaria Zampini<\/td>\n<\/tr>\n
Company:<\/strong><\/td>\nUpShoot\u2122 LLC<\/td>\n<\/tr>\n
Address:<\/strong><\/td>\n5010 S. Ridge Rd Madison, OH 44057<\/td>\n<\/tr>\n
Cell:<\/strong><\/td>\n440.812.3249\u00a0 | Office: 440.259.4059<\/td>\n<\/tr>\n
Fax:<\/strong><\/td>\n440.357.7676<\/td>\n<\/tr>\n
Email:<\/strong><\/td>\nmaria@upshoothort.com<\/a><\/td>\n<\/tr>\n
Website:<\/strong><\/td>\nwww.upshoothort.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Red Flowers + Red Foliage =
One Unique Ornamental Dogwood\u00a0<\/strong><\/div>\n

Madison, OH\u00a0<\/strong>(November 20, 2013) –\u00a0Commercial Nursery\u00a0and\u00a0UpShoot<\/a>\u00a0are proud to introduce a new selected native,\u00a0Firebird\u2122<\/strong>\u00a0Variegated Flowering Dogwood<\/a>. \u00a0It was\u00a0found at Commercial Nursery in Decherd, Tennessee as a sport of\u00a0Cherokee Brave Dogwood<\/a>.<\/p>\n

What Makes Firebird Unique: Red Foliage and Flowers<\/strong>
\"Commercial<\/strong><\/p>\n

\n

Spectacular, juvenile foliage emerges in a fiery combination of red and burgundy.\u00a0As leaves age, the variegation shifts to whites and greens with a red blush that is persistent throughout the entire growing season. The tri-colored foliage does not burn in the dog days of summer. \u00a0As the nights cool and the fall season approaches, red tones overtake the entire leaf.<\/p>\n

Like its parent Cherokee Brave, Firebird boasts red flowers with white centers. \u00a0The tree prefers full sun to part shade coupled with moist, well-drained soil which is slightly on the acidic side.<\/p>\n

<\/div>\n
\"Eaton<\/a><\/p>\n

“Other variegated dogwoods look good in the spring, but as the summer heat comes on they fade and begin to look rough. Firebird looks fresh and enjoyable all season long. We’ve been growing it for a few years and are thrilled with it; demand is high and we can\u2019t get enough!” explained Jeff Thompson, Nursery Buyer, Eaton Farms<\/a>, Leesport, PA. “It is a standout amongst the rest of our container grown dogwood crop.”<\/p>\n

 <\/p>\n

<\/div>\n<\/div>\n<\/div>\n
\"Firebird\u2122<\/a>\u00a0\u00a0\"Firebird\u2122<\/a>\u00a0\u00a0\u00a0\u00a0\"Firebird\u2122<\/a><\/div>\n
<\/div>\n
\"Firebird\u2122<\/a><\/div>\n
<\/div>\n
Because of its size and slightly slower growth rate compared to other variegated dogwood, Firebird is a smart choice for smaller landscape installations requiring a focal point.\u00a0If you are looking for an ornamental ‘Nativar’ that can provide three seasons of interest, look no further than Firebird.<\/p>\n<\/div>\n

\"Hans<\/a>“I planted a Firebird at my house last year and this autumn it has unbelievable fall color. It is a slower growing tree, but makes up for it with other attributes. The leaves do not burn throughout the summer heat,” commented Jesse Nelson, Production & Sales of Hans Nelson and Son Nursery<\/a>, Boring, OR. “Its’ leaves sport a noticeable red color on the edges and the fall color is striking with shades of dark red and purple. Overall, I think it is a great new Florida dogwood variety.”
<\/span><\/p>\n

 <\/p>\n

<\/div>\n
\"Firebird\u2122<\/a>Firebird\u2122\u00a0<\/strong>Variegated Dogwood<\/span>
Cornus florida rubra<\/em>\u00a0\u2018Fircomz\u2019<\/span><\/a><\/p>\n
\n\n\n\n\n\n\n\n
Mature Size<\/strong><\/td>\n\u00a0 \u00a0 \u00a020 – 25\u2032 h x 20\u2032 w<\/td>\n<\/tr>\n
Shape<\/strong><\/td>\n\u00a0 \u00a0 \u00a0Rounded, open<\/td>\n<\/tr>\n
Flower<\/strong><\/td>\n\u00a0 \u00a0 \u00a0Red with white center<\/td>\n<\/tr>\n
Fruit<\/strong><\/td>\n\u00a0 \u00a0 \u00a0Red<\/td>\n<\/tr>\n
Zone<\/strong><\/td>\n\u00a0 \u00a0 \u00a0 5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/div>\n
<\/div>\n
\n<\/div>\n<\/div>\n
\"Gossett's<\/a><\/span><\/div>\n

<\/p>\n

<\/span>\u201cThree seasons of outstanding color. A unique and rare variegated dogwood that doesn’t burn in full sun,” said Keith Gossett, owner, Gossett\u2019s Landscape Nursery, Inc<\/a>., High Point, NC. “Its intense fall color is unmatched by other dogwoods. Firebird is sure to be a very sought after dogwood in today\u2019s landscape.\u201d<\/p>\n<\/div>\n

Recent Media Coverage<\/p>\n

<\/strong><\/div>\n

\"The<\/a>Firebird\u00a0officially debuted on the new plant runway in January 2013\u00a0at the\u00a02014 Western Trade Show & Education Symposium<\/a>\u00a0sponsored by the\u00a0Western Nursery & Landscape Association<\/strong><\/a>.<\/p>\n<\/div>\n
\"Horticulture:<\/a><\/p>\n
Horticulture Magazine<\/a><\/strong>: \u00a02013 Nov\/Dec Special Issue New Plants\u00a0<\/p>\n

The Digger Magazine:<\/a>\u00a0\u00a0 \u00a0\u00a0<\/span>2013 August New Variety Showcase Supplement<\/p>\n

American Nurseryman<\/a>: \u00a0 2013 Woody Plant Supplement<\/p>\n

<\/div>\n

<\/div>\n
\"Farwest<\/a><\/div>\n<\/div>\n
The tree made its wholesale debut at the 2013\u00a0FarWest Tradeshow<\/a><\/strong>\u00a0in Portland, Oregon.<\/div>\n
\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0###<\/p><\/div>\n

About Commercial Nursery\u00a0<\/strong><\/p>\n

Commercial Nursery<\/strong>\u00a0has been growing a full color spectrum dogwoods for over fifty years. Set in the Tennessee foothills of the Appalachian Mountains, in ideal growing conditions our soil encourages dense, fibrous root systems. Shipping quality bare root liners, our trees can be potted or lined out. For more information, please contact us at: 931.967.5525 or\u00a0info@commercial-nursery.com<\/a>\u00a0
<\/a>
About UpShoot<\/strong><\/a>
UpShoot, LLC<\/a>\u00a0is a boutique horticulture marketing firm offering expert sales, marketing and licensing of new plant introductions to North America, Canada, Europe and Australia.\u00a0 UpShoot provides a wide range of services including new plant research and development, writing plant patents, trademarks and licensing agreements for growers and breeders, and marketing services to promote new plants to licensed growers, retailers and consumers. For more information, please contact Maria Zampini at 440-812-3249 or\u00a0maria@upshoothort.com<\/a><\/p>\n

]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

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