From One Writer to Another
News for Media People Who Happen to Love Plants!

Glad to Meet Yinz in the ‘Burgh!

Maria and Kirk BrownAt the 66th Annual GWA Symposium UpShoot had our first trade show booth to meet and greet attendees. Our goal was to present in person our 2014-15 new plant introductions including Persian Spire™ Parrotia and Marleys Pink™Japanese Snowbell

Rain or Shine, UpShoot Plants Are Divine
Marleys Pink Parasol® Japanese SnowbellWe handed out sweet treats, plant samples and press packets which featured our new UpShoot catalog.

Didn’t attend this year? No worry! Click here to view or print our virtual catalog or online media kit.

Maria Zampini

Plant and Garden Product Story Ideas

If you didn’t make it to the GWA Symposium, UpShoot offered three plant and three garden product story ideas as part of our press kit.  You can utilize these story starters for writing upcoming features in trade and consumer publications, blogs or newsletters.

Download this RESOURCEtoday!

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In case you missed the recent press release announcing the debut of my book with co-author Pam Bennett, review copies of Garden-pedia can be requested via St. Lynn’s Press.

Or books can be pre-ordered via AmazonBarnes & Nobleindiebound or Powell’s today.

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Book a Talk Today!

Maria Zampini  Pam Bennett
If you are interested in booking radio, TV and/or podcast interviews, Pam and I are available jointly or individually. Both of us have heavy travel schedules so contact us early!
The Ohio State University Extension
We’re proud to support The Ohio State Master Gardener program earmarking part of book sales to benefit this organization.

Cultivate'14 GWA Booth

What Constitutes a ‘New’ Plant?

I had the pleasure of speaking with Kelly Norris at the GWA Symposium on’ Plants for a Successful Garden. Our talk highlighted many new plant introductions. 

We discussed the definition of ‘new’ and that it has multiple meanings; a brand new plant that has never been in the trade or a plant that is new to a grower, retailer or landscaper as just two examples.

At UpShoot, we introduce new trees and shrubs to the trade and consumers.  Woody ornamentals take considerably longer than other plants to bring to market.  Annuals and perennials, relatively speaking, can easily be in and out of the market within a short time frame.

We rely on garden writers to keep talking about long-term crops such as trees and shrubs far beyond the first date they are introduced to the trade or to garden writers.  Keep in mind it can take several years to reach high production numbers needed to get mass exposure of product at the retail level.

Thus ornamental plant introducers ‘need you’ to help us keep the buzz alive!  Consider woodies being ‘new’ for more than a year, or two or three please!

FREE Audio Tapings

The PDF list and PowerPoints of all plants submitted by GWA exhibitors and supporters along with additional favorites of Kelli and me from our ‘Plants for a Successful Garden‘ are now available on the GWA website.

Nan Sterman, Region 6 National Director
Nan Sterman, National Director from Region VI spearheaded the effort to make all symposium recordings and related materials FREE for registrants this year and $5.00 per recording to non-participants.

This is a great benefit and cost savings for the GWA membership! Thanks Nan for your efforts!

Persian Spire™ Parrotia

Fall Fruiting Patio Tree a Designer Favorite

UpShoot featured Lollipop®Dwarf Crabapple, a classic patio tree, in our Farwest Trade Show booth in Portland, Oregon.

This petite tree is admired by growers, designers, retailers and consumers alike for its tight growth habit, fragrant, snow white spring flowers, tiny bright red fruit and gold autumn foliage.

For fall and winter articles, today’s modern day crabapples are a natural choice to highlight due to their many attributes including edible fruit for birds.

Lollipop® Dwarf Crabapple

Don’t Just Take
Our Word for it

“I love Lollipop® Dwarf Crabapple in groups of three on each side of a path. It creates rhythm and that tree gets tight pink buds followed by white flowers in spring, berries in summer that swell and turn darker in fall, and the no-maintenance orb canopy gives dense green shape in summer and dense twiggy shape in winter. All of this at eye level! What more could you ask of a tree?”
– Michigan State by State Magazine Contributor

Karen Atkins Sullivan
– Karen Sullivan Atkins,
Proper Gardens
Commercial & Residential Garden Design

Lollipop® Dwarf Crabapple

Plant Specifications
Size:       8′ h x 8′ w
Shape:   Rounded
Flower:   Single, white with
              pink in the bud
Zone:     4
Foliage: Green

Outstanding Features
 Slow growing,
    dwarf selection

♦ Profuse, showy
    fragrant flowers

♦ Great container or
    urban area tree

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