Extend your brand reach with social media and public relations management. We run on the hamster wheel so you don’t have to. E-newsletters, Instagram posts, press releases that actually result in coverage. You name it, we do it. And, we get results. Increased followers, more shares, new accounts, better brand recognition.

Horticultural Marketing Experts

  • Press release writing, distribution, and follow-up that produce coverage and leads.
  • E-newsletter writing and production. E-newsletters only work if the list is consistently growing and consistently mailed. Let us keep you on schedule!
  • Social media management. This is a non-negotiable part of brand awareness, but it’s so time-consuming. Outsource to UpShoot and harness the power of our combined networks, graphic designers, and editorial calendar adherence.
  • Website development & management. All of the PR in the world is unhelpful if your web properties don’t have current information. Allow us to keep up with your consumer- and business-facing websites and microsites. (Don’t know what a microsite is? If you have a branded plant you need one; ask us!)
  • Catalog and flyer design. Keep your B2B and B2C promotional materials consistent and updated. We can work with your existing aesthetic or develop a new one.
  • Garden media test plant management. We identify key influencers in your target market and follow up for social media exposure, photographs, and editorial mentions.
Maria Zampini

Maria Zampini

“Spiderwoman” and Industry Connector


Kathy Smith

Kathy Smith

Newsletters, Websites & Graphic Design


Julie Adolf

Julie Adolf

Social Media Specialist & Writer