Trade Show Attention Getters
What new introductions stopped summer trade show attendees in their tracks?
Those from UpShoot,
The attention getters included:
LCN Selections Catalogs Are
a Hit – Order Hard Copies Today!
The LCN Selections catalog is now available in both hard copy as well as the digital magazine format.
Order hard copies for your sales and customer service staff by emailing firstname.lastname@example.org today!
The catalog focuses on the cultivar’s features, benefits and unique design attributes. so you can pair this FREE marketing tool with your catalog or availability list for a winning one-two professional sales presentation to your customers!
Use them on the road or at upcoming winter trade shows.
Read How Our Licensed Growers
Are Using the New Catalog
“As a newly licensed grower of LCN Selections plants, I have used the new printed version of the LCN Selections catalog
to provide potential customers with both a description and picture of plants we are growing”, commented the owner and head propagator, John Saraphis of Cedarview Farm Nursery
located in Stem, North Carolina.
“This has created a demand for our liners before the plants are actually large enough to show or sell”, commented John Saraphis.
“The catalog has already increased our orders for 2014 spring and summer. A great sales tool resource!”
Photo: Passionate™ Hydrangea and John Saraphis in the Mary Elizabeth Garden
Digital Catalog Marketing Ideas
1. The digital edition can be viewed on mobile phones, tablets and computers.
2. Post it on your website or favorite social media sites.
3. Include a website URL link on your availability list.
Unique Online Sales Features
Embedded links only available in the digital online catalog, will take users to the following:
- Large photos link to plant profiles
- Circle pictures link to photo albums
- Plant testimonials from leading growers and garden communicators link to their company websites or blogs
Little Plant Makes a Big Splash
Squirt™ Compact Leucothoe
formally made its debut at the Farwest New Varieties Showcase
This woodland ‘nativar’ is catching on with growers and consumers.
Adam Brown, Sales Manager at Decker’s Nursery
in Groveport, Ohio says,
“We had been working with Squirt for a couple of years before we realized its full potential. The glossy dark evergreen foliage catches your eye all year with striking burgundy hues appearing fall through winter.
We have seen a strong response from our customers.”
“This industry could use more plants like Squirt. It is grower friendly with a fast growth rate, compact habit, and little disease problems.
It is also consumer friendly with four seasons of interest flowers, foliage, and texture makes this plant welcome in any landscape.”
Squirt is slated to be in the Jan/Feb 2014
State-by-State Gardening Magazine
new plants feature in
OH, PA, MO and IN.
If interested in becoming a licensed grower of Leucothoe axillaris
‘Squzam’, just let us know!
General Manager of Decker’s at CENTS 2013 trade show with Squirt
In the meantime, contact
Cedarview Farm Nursery
Van Essen Nursery
for liner availability.
Here for YOU!
Jim and I are available 24/7 to assist with production questions or marketing tips. Contact us anytime!
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