From One Grower to Another

Trade Show Attention Getters

August 2013 Digger Magazine Farwest EditionWhat new introductions stopped summer trade show attendees in their tracks?
Those from UpShoot, that’s who!
The attention getters included:
Calico Cat™ Boston Ivy on tepee trellis   Run-a-Long™ Honeysuckle  Lemon Ice™ Weigela
Calico Cat™ Boston Ivy and
Run-a-Long™ Honeysuckle on tepee trellis
Lemon Ice™ Weigela
Van Essen Nursery
Firebird™ Variegated Dogwood
Firebird™ Variegated Dogwood
New Varieties Showcase
Golden Ruby® Barberry
Golden Ruby® Barberry
Great Plant Picks display garden and Monrovia booth
Lo-Hugger™ American Cranberry
Lo-Hugger™ American Cranberry
Fisher Farms
Persian Spire™ Ironwood  John Lewis with Persian Spire Parrotia video  Maria Zampini and John Lewis with Persian Spire and award
Persian Spire™ Ironwood
New Variety Showcase and JLPN, Inc. booth
Check out the Instagram video where John Lewis talks about Persian Spire’s benefits on the Farwest trade show floor.
Persian Spire won the Award of Merit in the New Varieties Showcase.
The parrotia has already been featured in Nursery Management and Today’s Garden Center magazines.
Gingerbread™ Paperbark Maple
Gingerbread™ Paperbark Maple
was featured in the UpShoot booth along with the plants listed above. Just give us a call or shoot Maria an email at:
maria@upshoothort.com today if you’d like to be licensed for any of the above mentioned plants!

LCN Selections Catalogs Are
a Hit – Order Hard Copies Today!

LCN Selections Virtual Catalog

The LCN Selections catalog is now available in both hard copy as well as the digital magazine format.
Order hard copies for your sales and customer service staff by emailing maria@upshoothort.com today!
The catalog focuses on the cultivar’s features, benefits and unique design attributes. so you can pair this FREE marketing tool with your catalog or availability list for a winning one-two professional sales presentation to your customers!
Use them on the road or at upcoming winter trade shows.

Read How Our Licensed Growers
Are Using the New Catalog

“As a newly licensed grower of LCN Selections plants, I have used the new printed version of the LCN Selections catalog to provide potential customers with both a description and picture of plants we are growing”, commented the owner and head propagator, John Saraphis of Cedarview Farm Nursery located in Stem, North Carolina.
Cedarview Farm Nursery
John Sapharis, Cedarview Farm Nursery Owner
“This has created a demand for our liners before the plants are actually large enough to show or sell”, commented John Saraphis.
“The catalog has already increased our orders for 2014 spring and summer. A great sales tool resource!”
Photo: Passionate™ Hydrangea and John Saraphis in the Mary Elizabeth Garden at UpShoot

Digital Catalog Marketing Ideas

LCN Selections New Plant Catalog1. The digital edition can be viewed on mobile phones, tablets and computers.

2. Post it on your website or favorite social media sites.
3. Include a website URL link on your availability list.

Unique Online Sales Features

Embedded links only available in the digital online catalog, will take users to the following:

  • UpShoot Virtual CatalogLarge photos link to plant profiles
  • Circle pictures link to photo albums
  • Plant testimonials from leading growers and garden communicators link to their company websites or blogs
Squirt™ Compact Leucothoe

Little Plant Makes a Big Splash

Squirt™ Compact Leucothoe formally made its debut at the Farwest New Varieties Showcase in August.
This woodland ‘nativar’ is catching on with growers and consumers.
Adam Brown, Decker's Nursery
Adam Brown, Sales Manager at Decker’s Nursery in Groveport, Ohio says,
“We had been working with Squirt for a couple of years before we realized its full potential.  The glossy dark evergreen foliage catches your eye all year with striking burgundy hues appearing fall through winter.
We have seen a strong response from our customers.”
Adam continued,
“This industry could use more plants like Squirt.  It is grower friendly with a fast growth rate, compact habit, and little disease problems.
It is also consumer friendly with four seasons of interest flowers, foliage, and texture makes this plant welcome in any landscape.”
State by State Gardening Magazine
Squirt is slated to be in the Jan/Feb 2014
State-by-State Gardening Magazine
new plants feature in
OH, PA, MO and IN.
If interested in becoming a licensed grower of Leucothoe axillaris ‘Squzam’, just let us know!
 Mike Miller, General Manager of Deckers Nursery
Mike Miller,
General Manager of Decker’s at CENTS 2013 trade show with Squirt

In the meantime, contact
Cedarview Farm Nursery,
Decker’s Nursery or
Van Essen Nursery
for liner availability.

We’re Always
Here for YOU!

Maria and Jim Zampini

Jim and I are available 24/7 to assist with production questions or marketing tips. Contact us anytime!

Maria Zampini
cell 440-812-3249
Jim Zampini 
cell 440-477-6501
home 440-357-7676

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